Semiotics
Semiotics is the study of signs or a sign system. Ferdinand de Sasussure is seen as the founder Other early developers include Claude Levi-Strauss, Charles Saunders Pierce and Roland Bathes The Language of media begins with Semiotics... The language of signs Semiotics: Is the study of signs and symbs and their use of interpretation. A sign is the smallest unit of meaning In media a sign can be anything that communicates meaning E.g)Body language,colour, Shot type,words,pictures The Signifier: Saussure offered a two step model of the sign. He defined a sign a sign being composed of: Signifier- The form in which the sign takes Signified- The Concept it represents. EXAMPLE: The word Cat would be the signifier. This signifies a four legged, furry mammal, with a tail. Which purrs and makes miaow sounds Subject Position: On a larger scale, this means that we will all read media texts slightly differently because we will approach them from our own subje
