Advertising And Audience print advertising analysis

This film uses the tagline No Sesame. All Street. This is a play on the popular television show Sesame Street which is aimed primarily at preschool children aged 2-5. The tagline has been used to show to audiences that this is not a film aimed for for kids.

The puppet character shown on the poster appears to be holding a gun which also implies to the audience that the film is not for children. The gun can imply that the film could be very violent

The font and style of the film's name The Happytime Murders are clearly being used to show that once again that it it is not suitable for kids. The word murder stands out clearly as it has been made into a big bold font with the colour red. This design choice has been selected to make it clear to the public